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Record Nr. |
UNINA9910455328603321 |
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Autore |
Bussing-Burks Marie <1958-> |
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Titolo |
Starbucks [[electronic resource] /] / Marie Bussing-Burks |
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Pubbl/distr/stampa |
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Santa Barbara, Calif., : Greenwood Press, c2009 |
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ISBN |
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1-282-33755-6 |
9786612337550 |
0-313-36459-1 |
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Descrizione fisica |
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1 online resource (170 p.) |
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Collana |
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Corporations that changed the world |
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Disciplina |
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Soggetti |
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Coffee industry - United States |
Organizational effectiveness - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Chapter 1 Origins and History of Starbucks; Chapter 2 The Founders and Early Management Team; Chapter 3 Strategies and Innovations: The Coffee Culture; Chapter 4 Guiding Principles and Coffee Social Responsibility; Chapter 5 How Starbucks Moved Ahead of the Competition; Chapter 6 Financial Results and Starbucks Leadership; Chapter 7 Controversy and Coffee Competition; Chapter 8 Transition and Future Prospects; Appendix A: Starbucks through the Decades: A Timeline to Success; Appendix B: The Futures of Coffee |
Appendix C: Glossary of Coffee TermsAppendix D: Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts; Acronyms; Bibliography; Personal Interviews; Index |
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Sommario/riassunto |
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Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. |
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