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Record Nr. |
UNINA9910455295803321 |
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Titolo |
Technological innovation [[electronic resource] ] : generating economic results / / edited by Gary D. Libecap, Marie C. Thursby |
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Pubbl/distr/stampa |
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Amsterdam ; ; London, : Elsevier JAI, 2008 |
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ISBN |
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1-280-77163-1 |
9786613682406 |
1-84950-532-2 |
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Descrizione fisica |
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1 online resource (357 p.) |
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Collana |
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Advances in the study of entrepreneurship, innovation and ; ; v. 18 |
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Altri autori (Persone) |
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LibecapGary D |
ThursbyMarie |
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Disciplina |
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Soggetti |
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Technological innovations - Economic aspects |
New products |
Intellectual property |
Business enterprises - Finance |
Strategic planning |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; PART I: THE INNOVATION PROCESS A MULTIDISCIPLINARY APPROACH; CHAPTER 1: APPROPRIATING THE RETURNS FROM INNOVATION; CHAPTER 2: THE BENEFITS AND LIABILITIES OF MULTIDISCIPLINARY COMMERCIALIZATION TEAMS: HOW PROFESSIONAL COMPOSITION AND SOCIAL NETWORKS INFLUENCE TEAM PROCESSES; PART II: INTELLECTUAL PROPERTY; CHAPTER 3: INTELLECTUAL PROPERTY PROTECTION IN THE GLOBAL ECONOMY; CHAPTER 4: PATIENTS AND TECHNOLOGY COMMERCIALIZATION: ISSUES AND OPPORTUNITIES |
CHAPTER 5: BEYOND PATENTS: THE ROLE OF COPYRIGHTS, TRADEMARKS, AND TRADE SECRETS IN TECHNOLOGY COMMERCIALIZATION PART III: STRATEGY FOR INNOVATION; CHAPTER 6: MARKETING STRATEGY CONSIDERATIONS IN THE COMMERCIALIZATION OF NEW TECHNOLOGIES: AN OVERVIEW AND FRAMEWORK FOR STRATEGY DEVELOPMENT; CHAPTER 7: COMPETITIVE |
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