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1. |
Record Nr. |
UNINA9910461466703321 |
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Autore |
McCann Tyson |
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Titolo |
Art of the app store [[electronic resource] ] : the business of Apple development / / Tyson McCann |
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Pubbl/distr/stampa |
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Indianapolis, IN, : John Wiley, c2012 |
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ISBN |
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1-283-33768-1 |
9786613337689 |
1-118-22112-5 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (308 p.) |
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Disciplina |
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Soggetti |
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Application software - Development |
iPhone (Smartphone) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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The Art of the App Store; About the Author; Acknowledgments; Contents; Introduction; Chapter 1: A Brief History of Time in the App Store; Time in a Table; The Early App Store; The Modern App Store; Summary; Chapter 2: Setting Your Goals, Costs, and Expectations; Confronting the "Hero Inventor" Syndrome; Considering Your Fundamental Costs; Considering Your Optional Costs; Managing Your Expectations; Summary; Chapter 3: Researching the App Store Market; Examining the Numbers and Trends; Making Decisions Based on Research; Analyzing Successful Apps; Analyzing Unsuccessful Apps |
Mixing and MatchingSummary; Chapter 4: Knowing Your Customer; Understanding App Store Demographics; Meeting Your Customer's Expectations; Summary; Chapter 5: Plotting the Stages of Development; Leadership and Your Team; Concept through Release; Summary; Chapter 6; Guidelines and Expectations for Developing Your App; Potential Risk and Reward; App Store Business Models; Creating for a Multitasking World; The Half-Second Window; Depicting the Physical World; Summary; Chapter 7: Creating Free and Freemium Apps; App Revenue Terminology; Business Reasons behind Revenue Models |
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Considering Risks and RewardsHow to Succeed with a Free App; How to Succeed with a Freemium App; Summary; Chapter 8: Creating Paid and Premium Apps; Business Reasons behind Revenue Models; Considering Risks and Rewards; How to Succeed with Paid Apps; Summary; Chapter 9: Adopting Apple's Approach; Infusing an Insane Amount of Care; Adapting Apps to iPad; Case Study: Tapbots; Summary; Chapter 10: Riding the Social Networking Wave; Fostering the Ultimate Viral Marketing: Social Networks; Taking Cues from Facebook; Ignoring Facebook Conventions; Rewarding Users for Promoting Your App |
Social Interaction as FeaturesProviding the Tools for Users to Connect; Summary; Chapter 11: Feedback, Maintaining, and Scaling; Evaluating Feedback; Maintenance Isn't Just Fixing, It's Marketing; Scaling; Summary; Appendix A: Reading List of Recommended Books; App Development; Creativity and Inspiration; Appendix B: Online Resources; Research and Metrics; Planning and Communicating; Developing; Marketing; Index |
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Sommario/riassunto |
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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Cove |
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2. |
Record Nr. |
UNINA9910455114503321 |
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Autore |
Feigenson Neal |
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Titolo |
Law on display [[electronic resource] ] : the digital transformation of legal persuasion and judgment / / Neal Feigenson and Christina Spiesel |
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Pubbl/distr/stampa |
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New York, : New York University Press, 2009 |
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ISBN |
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0-8147-2856-1 |
1-4416-3157-7 |
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Descrizione fisica |
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1 online resource (350 p.) |
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Collana |
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Ex Machina: Law, Technology, and Society ; ; 3 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Electronic discovery (Law) - United States |
Electronic records - Law and legislation - United States |
Electronic evidence - Law and legislation - United States |
Evidence, Documentary - United States |
Video tapes in courtroom proceedings - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- Contents -- Figures -- Preface -- 1. The Digital Visual Revolution -- 2. The Rhetoric of the Real -- 3. Teaching the Case -- 4. Picturing Scientific Evidence -- 5. Multimedia Arguments -- 6. Into the Screen -- 7. Ethics and Justice in the Digital Visual Age -- Notes -- Index -- About the Authors |
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Sommario/riassunto |
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Experience the multimedia and view the links featured in the book at lawondisplay.comVisual and multimedia digital technologies are transforming the practice of law: how lawyers construct and argue their cases, present evidence to juries, and communicate with each other. They are also changing how law is disseminated throughout and used by the general public. What are these technologies, how are they used and perceived in the courtroom and in wider culture, and how do they affect legal decision making?In this comprehensive survey and analysis of how new visual technologies are transforming both the practice and culture of American law, Neal Feigenson and Christina Spiesel explain how, when, and why legal practice moved from a largely words-only environment to one more dependent on and driven by images, and how |
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rapidly developing technologies have further accelerated this change. They discuss older visual technologies, such as videotape evidence, and then current and future uses of visual and multimedia digital technologies, including trial presentation software and interactive multimedia. They also describe how law itself is going online, in the form of virtual courts, cyberjuries, and more, and explore the implications of law’s movement to computer screens. Throughout Law on Display, the authors illustrate their analysis with examples from a wide range of actual trials. |
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