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1. |
Record Nr. |
UNINA9910449954903321 |
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Autore |
Post Karen |
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Titolo |
Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2005 |
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ISBN |
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Descrizione fisica |
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1 online resource (207 p.) |
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Disciplina |
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Soggetti |
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Brand name products |
Branding (Marketing) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
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Sommario/riassunto |
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Make your brand so strong customers can't get it out of their heads! |
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2. |
Record Nr. |
UNINA9910454847003321 |
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Titolo |
Economics and ethics? / / edited by Peter Groenewegen |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 1996 |
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ISBN |
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0-203-28122-5 |
1-134-82527-7 |
1-280-31989-5 |
0-203-44001-3 |
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Descrizione fisica |
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1 online resource (201 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Economics - Moral and ethical aspects |
Economics - Philosophy |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers presented at the Workshop on Economics and Ethics, held at Sydney University in December, 1994. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Contents; Contributors; Preface and Acknowledgements; INTRODUCTION; ETHICS AND ECONOMICS: AN ECONOMIST'S VIEW; ETHICS AND ECONOMICS: A PHILOSOPHER'S VIEW; FROM DIVINE CORPORATION TO A SYSTEM OF JUSTICE: ADVENTURES IN INDIVIDUAL MOTIVATION AND SOCIAL OUTCOME, WITH HUTCHESON, HUME AND SMITH; COMMENT: ETHICS, COMMERCE AND GOVERNMENT: THE SCOTTISH SCHOOL; UTILITARIANISM, OXFORD IDEALISM AND CAMBRIDGE ECONOMICS; COMMENT: NO MATTER OF REGRET: THE CAMBRIDGE CRITIQUE(S) OF JEVONS'S 'HEDONICS'; THE ECONOMISTS APPROACH TO ETHICS: A LATE TWENTIETH CENTURY VIEW |
COMMENT: ON ETHICS AND ECONOMIC SCIENCEO TEMPORA, O MORES! ECONOMICS AS THE ETHOS OF OUR TIMES; MORALITY AND THE CULTURE OF THE MARKET; Index |
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Sommario/riassunto |
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In this volume leading economists and philosophers, including Bob Coats and Geoffrey Brennan, explore the complex relationship between economics and ethics. |
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