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Record Nr. |
UNINA9910454531403321 |
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Autore |
Hartmann Thom <1951-> |
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Titolo |
Cracking the code [[electronic resource] ] : how to win hearts, change minds, and restore America's original vision / / by Thom Hartmann |
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Pubbl/distr/stampa |
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San Francisco, Calif., : Berrett-Koehler Publishers, c2007 |
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ISBN |
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1-60509-014-X |
1-282-30012-1 |
1-57675-533-9 |
9786612300127 |
1-4356-9971-8 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Liberalism - United States |
Communication in politics - United States |
Communication - Psychological aspects |
Radio personalities - United States |
Psychotherapists - United States |
Electronic books. |
United States Politics and government 2001-2009 |
United States Politics and government 20th century |
United States Politics and government Philosophy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Telling your story -- Feeling comes first -- The meaning of a communication is the response you get -- The map is not the territory. |
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Sommario/riassunto |
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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit |
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the path to persuasive messaging—they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology—how to crack the communications code—providing examples dating from the time of the Founding Fathers to the present day. |
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