1.

Record Nr.

UNINA9910454477503321

Autore

Bradley Patricia <1941->

Titolo

Mass Media and the Shaping of American Feminism, 1963-1975 [[electronic resource]]

Pubbl/distr/stampa

Jackson, : University Press of Mississippi, 2004

ISBN

1-282-91721-8

9786612917219

1-60473-051-X

Descrizione fisica

1 online resource (341 p.)

Disciplina

070.4

070.4/4930542

070.44930542

Soggetti

Feminism and mass media

Journalism & Communications

Communication & Mass Media

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

Contents; List of Abbreviations; Introduction; 1. The Legacy of The Feminine Mystique; 2. Marching for the Media: NOW and Media Activism; 3. The Left at Center; 4. The Practice of the Craft; 5. August 1970; 6. Media and Mitigation: Soothing Sexual Angst; 7. Gloria Steinem; 8. Ms.and the Success of Liberal Feminism; 9. Efforts to Reform the Media: Print; 10. Reform Redux: Broadcast; 11. Rise of the Opposition; Conclusion: A Moment of Triumph; Works Cited; Index

Sommario/riassunto

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the ""Battle of the Sexes""-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism