1.

Record Nr.

UNINA9910454388603321

Autore

Muir Kathie

Titolo

Worth fighting for [[electronic resource] ] : inside the Your Rights at Work campaign / / Kathie Muir

Pubbl/distr/stampa

Sydney, NSW, : UNSW Press, 2008

ISBN

1-74223-073-3

Descrizione fisica

1 online resource (255 p.)

Disciplina

331.0994

Soggetti

Industrial relations - Australia - 21st century

Labor laws and legislation - Australia - 21st century

Political campaigns - Australia - Psychological aspects

Emotions - Political aspects

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 231-233) and index.

Nota di contenuto

Contents; preface and acknowledgments; abbreviations; prologue; The context of the challenge to the unions; The rise of media-driven politics; Meeting the communication challenge; Mobilising to win; Campaigning on the other side: selling Work Choices; Staying on message despite the differences; Doing politics differently; epilogue; notes; bibliography; index

Sommario/riassunto

This book tells the story of the ACTU's 'Your Rights at Work' campaign against Work Choices, the largest, most expensive and most sophisticated political campaign ever mounted in Australia, and one with a decisive impact on the 2007 federal election.