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Record Nr. |
UNINA9910454375603321 |
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Autore |
Henthorn Cynthia Lee <1963-> |
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Titolo |
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
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Pubbl/distr/stampa |
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Athens, Ohio, : Ohio University Press, c2006 |
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ISBN |
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Descrizione fisica |
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1 online resource (384 p.) |
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Disciplina |
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Soggetti |
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Marketing - United States - History - 20th century |
Advertising - United States - History - 20th century |
Consumer behavior - United States - History - 20th century |
Electronic books. |
United States Social conditions 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. 327-356) and index. |
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Nota di contenuto |
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Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
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