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Record Nr. |
UNINA9910454174803321 |
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Autore |
Lakhani Dave <1965-> |
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Titolo |
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2008 |
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ISBN |
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1-281-38146-2 |
9786611381462 |
0-470-28209-6 |
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Descrizione fisica |
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1 online resource (226 p.) |
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Disciplina |
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Soggetti |
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Subliminal advertising |
Subliminal projection |
Marketing - Psychological aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 191-194) and index. |
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Nota di contenuto |
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Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
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Sommario/riassunto |
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If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces. |
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