|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910454150103321 |
|
|
Titolo |
Review of marketing research . Volume 5 [[electronic resource] /] / edited by Naresh K. Malhotra |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Armonk, N.Y., : M. E. Sharpe, 2009 |
|
|
|
|
|
|
|
ISBN |
|
1-351-55090-X |
1-351-55089-6 |
1-315-08870-3 |
1-315-08874-6 |
1-282-11961-3 |
9786612119613 |
0-85724-727-1 |
0-7656-2126-6 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (215 p.) |
|
|
|
|
|
|
Collana |
|
Review of marketing research ; ; 5 |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Marketing research |
Marketing |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Sommario/riassunto |
|
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the lengt |
|
|
|
|
|
|
|