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1. |
Record Nr. |
UNINA9910453786703321 |
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Titolo |
Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
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Pubbl/distr/stampa |
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Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
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ISBN |
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1-134-07669-X |
1-281-90131-8 |
9786611901318 |
0-203-88708-5 |
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Descrizione fisica |
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1 online resource (241 p.) |
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Collana |
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Routledge Advances in Management and Business Studies ; ; v.v. 39 |
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Altri autori (Persone) |
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KentTony (A. E.) |
BrownReva Berman <1939-> |
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Disciplina |
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Soggetti |
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Flagship stores - Marketing |
Branding (Marketing) |
Place marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna |
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
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Sommario/riassunto |
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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an |
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2. |
Record Nr. |
UNINA9910458680703321 |
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Autore |
Verchick Robert R. M |
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Titolo |
Facing catastrophe [[electronic resource] ] : environmental action for a post-Katrina world / / Robert R.M. Verchick |
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Pubbl/distr/stampa |
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Cambridge, Mass., : Harvard University Press, 2010 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Environmental policy - United States |
Environmental protection |
Emergency management |
Disasters - Risk assessment |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- CONTENTS -- Acknowledgments -- Introduction -- Part I: Go Green -- 1. Natural Infrastructure -- 2. Our Incredible Shrinking Infrastructure -- 3. System Failures and Fairness Deficits -- 4. Tending Our Gardens -- Part II: Be Fair -- 5. Backwater Blues -- 6. Disaster Justice -- 7. Winds of Change -- Part III: Keep Safe -- 8. Precaution and Social Welfare -- 9. Mapping Katrina -- 10. Planning Our Futures -- Conclusion -- Notes -- Index |
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Sommario/riassunto |
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In this bold contribution to environmental law, Robert Verchick argues |
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for a new perspective on disaster law that is based on the principles of environmental protection. He contends that government must assume a stronger regulatory role in managing natural infrastructure, distributional fairness, and public risk. Verchick proposes changes to the federal statutes governing environmental impact assessments, wetlands development, air emissions, and flood control, among others. This is a new vision of disaster law for the next generation. |
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3. |
Record Nr. |
UNINA9910894147303321 |
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Titolo |
.. Inland transport statistics for Europe and North America / UNECE |
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Pubbl/distr/stampa |
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New York [u.a.], : United Nations, 2012- |
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Descrizione fisica |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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