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Record Nr. |
UNINA9910453777403321 |
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Autore |
Kosslyn Stephen Michael <1948-> |
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Titolo |
Clear and to the point [[electronic resource] ] : 8 psychological principles for compelling PowerPoint presentations / / Stephen M. Kosslyn |
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Pubbl/distr/stampa |
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Oxford ; ; New York, : Oxford University Press, 2007 |
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ISBN |
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1-281-16526-3 |
9786611165260 |
0-19-804327-9 |
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Descrizione fisica |
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1 online resource (235 p.) |
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Disciplina |
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Soggetti |
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Presentation graphics software |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, , and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects. |
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Sommario/riassunto |
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True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and |
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