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Record Nr. |
UNINA9910453768503321 |
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Autore |
Fahrner Marcel |
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Titolo |
Grundlagen des Sportmanagements / / Marcel Fahrner |
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Pubbl/distr/stampa |
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München : , : De Gruyter Oldenbourg, , [2014] |
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©2014 |
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ISBN |
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Edizione |
[2., aktualisierte Auflage.] |
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Descrizione fisica |
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1 online resource (288 p.) |
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Disciplina |
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Soggetti |
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Sports administration |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- Vorwort zur 2. Auflage -- Geleitwort zur 1. Auflage -- Vorwort zur 1. Auflage -- Inhaltsverzeichnis -- 1. Einführung - Grundlagen des Sportmanagements -- 2. Organisationskontexte des Sportmanagements -- 3. Bedingungen und Spannungsfelder des Sportmanagements -- 4. Staatliche Sportförderung - Finanzierung im Sport -- 5. Verwertung medialer und werblicher Rechte im Spitzensport -- 6. Zusammenfassung und Ausblick -- Literatur -- Index |
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Sommario/riassunto |
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In order to cope with today's management tasks, executives in sports organizations need a rigorous understanding of sports-related management challenges and business issues. This book provides this material in a concise and compelling presentation. |
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