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1. |
Record Nr. |
UNINA9910453698603321 |
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Autore |
Byrne Christopher |
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Titolo |
A profile of the United States toy industry : serious fun / / Christopher Byrne |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (166 p.) |
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Collana |
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Industry profiles collection |
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Disciplina |
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Soggetti |
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Toy industry - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2013 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (page [141]) and index. |
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Nota di contenuto |
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Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
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Sommario/riassunto |
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The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- all of these businesses share a balance sheet. Toy consumers are equally diverse, ranging from grandparents planning a splurge, to parents hoping to give their kids a leg up in learning to kids parting with their pocket change. They cross every demographic category. As we often say, if you're going to reproduce and buy stuff -- or if you know someone who is -- you're a toy consumer. And, those consumers have more than 160,000 different toys to choose from at any time -- ranging from the hot, TV-promoted items to inexpensive impulse toys. It's also the only industry where the performance of a multi-billion, |
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multinational company can be largely dependent on the whims of an 8- year-old. |
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2. |
Record Nr. |
UNINA9910168752303321 |
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Autore |
Blanckeman Bruno |
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Titolo |
L'Épistolaire au féminin : Correspondances de femmes (xviiie-xxe siècle) / / Brigitte Diaz, Jürgen Siess |
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Pubbl/distr/stampa |
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Caen, : Presses universitaires de Caen, 2017 |
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ISBN |
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Descrizione fisica |
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1 online resource (260 p.) |
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Altri autori (Persone) |
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Bonali-FiquetFrançoise |
BuffatMarc |
Charrier-VozelMarianne |
CosteClaude |
CraveriBenedetta |
DauphinCécile |
DiazBrigitte |
Haroche-BouzinacGeneviève |
HaruviDina |
JaubertAnna |
PoublanDanièle |
Richard-PauchetOdile |
SiessJürgen |
Simonet-TenantFrançoise |
Van DijkSuzan |
VeronaRoxana |
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Soggetti |
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Literature (General) |
correspondance française |
femmes |
écrivain |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Revisiter les correspondances de femmes, du xviiie siècle à nos jours, tel était l'objet du colloque de Cerisy-la-Salle : L'Épistolaire au féminin : correspondances de femmes (xviiie-xxe siècle). Laissant de côté une critique consensuelle qui, de La Bruyère à Sainte-Beuve, s'est accordée à féminiser le genre épistolaire, c'est aux femmes et à la réalité de leurs pratiques que les études ici rassemblées se sont attachées pour saisir les liens, tant réels qu'imaginaires, qui se sont tissés entre la lettre et le féminin. De Mme du Deffand à Marguerite Yourcenar, en passant par Mme de Graffigny, Mme Riccoboni, Mme de Charrière, George Sand, Marie d'Agoult, jusqu'aux épistolières d'aujourd'hui, les femmes ont fait volontiers de leur correspondance le lieu où construire leur identité dans le dépassement des modèles imposés. Elles y ont aussi cherché les voies de passage entre l'écriture « ordinaire » de la lettre et le statut littéraire auquel elle aspire confusément, car dans la lettre, l'invention de soi passe par l'invention d'un style. |
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