| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910453553103321 |
|
|
Autore |
Holtz Shel |
|
|
Titolo |
Tactical transparency [[electronic resource] ] : how leaders can leverage social media to maximize value and build their brand / / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
San Francisco, CA, : Jossey-Bass, c2009 |
|
|
|
|
|
|
|
ISBN |
|
0-470-46019-9 |
1-281-93774-6 |
9786611937744 |
0-470-39937-6 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (317 p.) |
|
|
|
|
|
|
Collana |
|
J-B International Association of Business Communicators ; ; v.6 |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Customer relations - Management |
Social media |
Interactive marketing |
Business communication - Blogs |
Internet marketing - Management |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
"IABC, International Association of Business Communicators." |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 277-281) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT |
Chapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO |
|
|
|
|
|
|
|
|
|
|
|
|
|
TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index |
|
|
|
|
|
|
Sommario/riassunto |
|
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. |
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910779345403321 |
|
|
Autore |
Sandler Ronald L. |
|
|
Titolo |
The ethics of species : an introduction / / Ronald L. Sandler [[electronic resource]] |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cambridge : , : Cambridge University Press, , 2012 |
|
|
|
|
|
|
|
ISBN |
|
1-316-08990-8 |
1-139-79414-0 |
1-139-15122-3 |
1-107-25456-6 |
1-139-77675-4 |
1-139-78278-9 |
1-139-77979-6 |
1-283-71599-6 |
1-139-77827-7 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xii, 235 pages) : digital, PDF file(s) |
|
|
|
|
|
|
Collana |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Environmental ethics |
Bioethics |
Species |
Biodiversity |
Nature - Effect of human beings on - Moral and ethical aspects |
Human-animal relationships - Moral and ethical aspects |
Conservation biology - Moral and ethical aspects |
Mass extinctions - Moral and ethical aspects |
Genetic engineering - Moral and ethical aspects |
Climatic changes - Moral and ethical aspects |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction -- The value of species -- The conservation biology dilemma -- Assisted colonization -- Shifting goals and changing strategies -- The (in)significance of species boundaries -- Homo sapiens in particular -- Artifactual species -- Conclusion. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
We are causing species to go extinct at extraordinary rates, altering existing species in unprecedented ways and creating entirely new species. More than ever before, we require an ethic of species to guide our interactions with them. In this book, Ronald L. Sandler examines the value of species and the ethical significance of species boundaries and discusses what these mean for species preservation in the light of global climate change, species engineering and human enhancement. He argues that species possess several varieties of value, but they are not sacred. It is sometimes permissible to alter species, let them go extinct (even when we are a cause of the extinction) and invent new ones. Philosophically rigorous, accessible and illustrated with examples drawn from contemporary science, this book will be of interest to students of philosophy, bioethics, environmental ethics and conservation biology. |
|
|
|
|
|
|
|
| |