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Record Nr. |
UNINA9910453536903321 |
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Autore |
Davies Paul (Paul J.) |
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Titolo |
New business in India [[electronic resource] ] : the 21st century opportunity / / Paul Davies |
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Pubbl/distr/stampa |
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Singapore ; ; Hackensack, NJ, : World Scientific, c2008 |
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ISBN |
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1-281-93832-7 |
9786611938321 |
981-279-044-6 |
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Descrizione fisica |
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1 online resource (246 p.) |
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Collana |
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World Scientific series on 21st century business, , 1793-5660 ; ; v. 1 |
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Disciplina |
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Soggetti |
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History - India |
Electronic books. |
India Commerce |
India Economic conditions |
India Social conditions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 211-218) and index. |
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Nota di contenuto |
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Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan |
Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index |
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Sommario/riassunto |
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New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and |
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