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1. |
Record Nr. |
UNINA9910457373503321 |
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Autore |
Crais Clifton C. |
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Titolo |
Poverty, war, and violence in South Africa / / Clifton Crais [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2011 |
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ISBN |
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1-107-22958-8 |
1-139-15309-9 |
1-283-34118-2 |
9786613341181 |
1-139-16067-2 |
1-139-00505-7 |
1-139-16167-9 |
1-139-15610-1 |
1-139-15786-8 |
1-139-15962-3 |
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Descrizione fisica |
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1 online resource (viii, 190 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Land settlement - South Africa - History |
Violence - South Africa - History |
Economic development - South Africa |
Rural poor - South Africa - History |
South Africa History |
South Africa Colonization |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Famished roads -- Maize and markets -- Poverty and plenty -- Politics of land and the crises of the twentieth century. |
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Sommario/riassunto |
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Poverty and violence are issues of global importance. In Poverty, War, and Violence in South Africa, Clifton Crais explores the relationship between colonial conquest and the making of South Africa's rural poor. Based on a wealth of archival sources, this detailed history changes our understanding of the origins of the gut-wrenching poverty that |
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characterizes rural areas today. Crais shifts attention away from general models of economic change and focuses on the enduring implications of violence in shaping South Africa's past and present. Crais details the devastation wrought by European forces and their African auxiliaries. Their violence led to wanton bloodshed, large-scale destruction of property, and famine. Crais explores how the survivors struggled to remake their lives, including the adoption of new crops, and the world of inequality and vulnerability colonial violence bequeathed. He concludes with a discussion of contemporary challenges and the threats to democracy in South Africa. |
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2. |
Record Nr. |
UNINA9910453266203321 |
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Autore |
Sweezey Mathew |
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Titolo |
Marketing automation for dummies / / Mathew Sweezey |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 |
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©2014 |
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ISBN |
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1-118-77230-X |
1-118-77227-X |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (315 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Direct marketing |
Marketing - Data processing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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''Making Everything Easier''--Cover. |
Includes index. |
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Nota di contenuto |
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Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing Automation; Chapter 1: Introducing the Concepts of Marketing Automation; Defining Marketing Automation; Recognizing the Relationship Between Marketing Automation and Online Marketing; Marketing to the Modern Buyer; Chapter 2: Creating a Business Case for Marketing Automation; |
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Writing a Business Case Document; Knowing Why Companies Implement Marketing Automation |
Starting the Conversation about Marketing AutomationDriving More Revenue from Your Investment in Online Marketing; Chapter 3: Choosing a Marketing Automation Solution; Aligning a Solution with Core Marketing Goals; Estimating Your Total Investment in Marketing Automation; Chapter 4: Setting Up a New Marketing Automation Tool; Listing Resources Needed for Initial Setup; Targeting Efficiency in Your Implementation; First Steps to Activating Your Solution; Removing IT from Your Marketing Work Flow; Part II: Working with Data and Leads; Chapter 5: CRM Integration |
Clearly Defining Your Wants and Needs for Marketing Automation and CRMCleaning Up Your Database; Connecting CRM Data Fields to Your Marketing Automation Tool; Testing and Troubleshooting Common CRM Issues; Chapter 6: Creating Segmented Lists; Understanding the Types of Segmentations; Generating Your First List; Exploring the Many Uses of Segmentation; Creating Personas for Personalization; Creating Advanced Segmentations; Chapter 7: Sending Leads to Sales; Aligning Sales and Marketing Teams; Turning on Sales Enablement Functionality; Supporting Campaigns for Your Sales Team |
Part III: Running Automation CampaignsChapter 8: Content Marketing and Its Place in Marketing Automation; New Content for a New Tool; Managing Your Content; Tying Webinars and Video to Your Automation; Chapter 9: Creating Forms and Landing Pages; Publishing Forms; Publishing Your First Landing Page; Building a Best-of-Breed Landing Page; Adding Advanced Forms to Your Campaigns; Creating Better Conversion Goals; Chapter 10: Sending Emails and Nurture Campaigns; Getting Up to Speed on Nurturing; Getting Started with Nurturing; Building Your First Nurturing Programs |
Setting Up Nurturing Email TemplatesCopy Writing for Email Nurturing; Effective Calls to Action for Lead Nurturing; Improving Email Deliverability with Email Authentication; Determining the Pace of Nurturing Emails; Ending Nurturing Programs; Part IV: Mixing, Scoring, and Reporting; Chapter 11: Combining Automation with Other Marketing Programs; Placing Marketing Automation at the Center of Your Marketing; Leveraging Social Media with Marketing Automation; Integrating Video into Social Media; Driving Leads to an Event with Automation; Chapter 12: Scoring Leads |
Recognizing Basic Scoring Concepts |
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Sommario/riassunto |
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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your n |
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