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Record Nr. |
UNINA9910453186603321 |
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Autore |
Wilson Jerry S |
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Titolo |
Managing brand you [[electronic resource] ] : seven steps to creating your most successful self / / Jerry S. Wilson and Ira Blumenthal |
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Pubbl/distr/stampa |
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New York, : AMACOM/American Management Association, c2008 |
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ISBN |
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1-281-75799-3 |
9786611757991 |
0-8144-1069-3 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (251 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Success |
Branding (Marketing) |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Includes bibliographical references. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies |
CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORS |
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Sommario/riassunto |
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The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression. |
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