1.

Record Nr.

UNINA9910453059903321

Autore

Sheridan Jayne

Titolo

Fashion, media, promotion : the new black magic / / Jayne Sheridan

Pubbl/distr/stampa

Chichester, West Sussex ; ; Ames, Iowa : , : Wiley-Blackwell, , 2010

ISBN

1-118-81502-5

Descrizione fisica

1 online resource (253 p. ) : col. ill., col. ports

Disciplina

659.19/74692

Soggetti

Advertising - Fashion

Fashion design

Fashion designers

Clothing trade

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals.

Sommario/riassunto

Jayne Sheridan has gathered evidence and personal insights to explore the myths which continue to make fashion today so compelling; placing its key movers and shakers within their full cultural context.