Brewed in Japan [[electronic resource] ] : the evolution of the Japanese beer industry / / Jeffrey W. Alexander

• Record Nr.: UNINA9910452879103321
• Autore: Alexander Jeffrey W
• Pubbl/distr/stampa: Honolulu, : UBC Press, 2013
• ISBN: 0-7748-2504-9; 0-7748-2506-5
• Descrizione fisica: 1 online resource (317 p.)
• Disciplina: 338.4766
• Soggetti: Beer industry - Japan - History; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: First published in Canada by UBC Press.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction: beer's evolution into a Japanese commodity -- Foreign influences: the origins of Japan's beer brewing industry, 1868-1906 -- Keeping up appearances: maintaining beer's German authenticity, 1906-36 -- Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45 -- "The taste of home": beer as postwar Japanese commodity, 1945-72 -- Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72 -- Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.