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1. |
Record Nr. |
UNINA9910452848803321 |
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Autore |
Mahajan Vijay <1948-> |
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Titolo |
The Arab world unbound [[electronic resource] ] : tapping into the power of 350 million consumers / / Vijay Mahajan ; with Dan Zehr |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, c2012 |
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ISBN |
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1-282-13448-5 |
9786613807069 |
1-118-22251-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (435 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing - Arab countries |
International business enterprises - Arab countries |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers |
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Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! Capturing the region's yalla energy with a new Arab brand Sustaining the yalla energy of family businesses Harvesting the yalla energy of Arab youth Fueling the yalla energy of Arab entrepreneurs Enabling a new yalla energy among disadvantaged Arabs Letting the yalla energy flow A call to action The richness of the past and the promise of the future Acknowledgments The Authors Index. |
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Sommario/riassunto |
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"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in |
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investing in the Arab world an expert perspective on the boundless business opportunities"-- |
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2. |
Record Nr. |
UNINA9910255099603321 |
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Titolo |
Science and Technology Education Promoting Wellbeing for Individuals, Societies and Environments : STEPWISE / / edited by Larry Bencze |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XII, 689 p. 145 illus.) |
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Collana |
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Cultural Studies of Science Education, , 1879-7237 ; ; 14 |
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Disciplina |
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Soggetti |
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Science - Study and teaching |
Educational sociology |
Teachers - Training of |
Science Education |
Sociology of Education |
Teaching and Teacher Education |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Part I. PREAMBLE -- 1 FOREWORD: The Significance of STEPWISE for Fostering Life-long Sociopolitical Activism, Derek Hodson -- 2 INTRODUCTION: STEPWISE — A Framework Prioritizing Altruistic Actions to Address Socioscientific Issues, Larry Bencze -- Part II. DOCUMENTARIES -- 3 School Science Ruling Relations and Resistance to Activism in Early Secondary School Science, Darren Hoeg, Tanya Williamson & Larry Bencze -- 4 Activating Students’ Conceptions and Positions on STSE Issues in Preparation for Socio-political Activism, Varsha Patel -- 5 Both Sides Now: Exploring the Art of Persuasion to Enhance Actions Within a STEPWISE Framework, Angeliki Grundy -- 6 Learning about Youth Engagement in Research-informed and Negotiated Actions on Socio-scientific Issues, Mirjan Krstovic -- 7 |
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Students’ Social Studies Influences on Their Socioscientific Actions, Larry Bencze and Mirjan Krstovic -- 8 Epistemic Contributions to Students’ Autonomous Socioscientific Actions, Larry Bencze and Mirjan Krstovic -- 9Students’ Uses of Actor Network Theory to Contextualize Socioscientific Actions, Larry Bencze and Mirjan Krstovic -- 10 Science Students’ Ethical Technology Designs as Solutions to Socio-scientific Problems, Larry Bencze and Mirjan Krstovic -- 11 Resisting the Borg: Science Teaching for Common Wellbeing, Larry Bencze and Mirjan Krstovic -- 12 Giving Meaning to STSE Issues Through Student-Led Action Research: An Actor-Network Theory Account of STEPWISE in Action, Neil T. Ramjewan, Brandon Zoras and Larry Bencze -- 13 Students’ Socioscientific Actions: Using And Gaining ‘Street Smarts’, Christina Phillips-MacNeil, Mirjan Krstovic and Larry Bencze -- 14 Tensions on Promoting Social Justice Through STEPWISE Pedagogies in an International Baccalaureate Preparatory Class, Neil T. Ramjewan, Brandon Zoras and Larry Bencze -- 15 ‘In The Eye of The Hurricane’: Using STEPWISE to Address Urgent Socio-Political Issues in Venezuela, Majd Zouda, Tomo Nishizawa and Larry Bencze -- 16 Science for Citizenship:Using Prezi™ for Education about Critical Socio-scientific Issues, Darren Hoeg, Alexander DiGiacomo, Sarah El Halwany, Mirjan Kirstovic, Christina Philips-McNeil, Minja Milanovic, Tomo Nishizawa, Majd Zouda and Larry Bencze -- 17 Battle of the Bands: Toxic Dust, Active Citizenship and Science Education, Larry Bencze and Chantal Pouliot -- 18 Supporting Pre-service Teachers to Teach for Citizenship in the Context of STSE Issues, Sarah El Halwany, Majd Zouda, Chantal Pouliot and Larry Bencze -- 19 Teaching Girls to Fish?: A Case of Co-curricular Food Justice Education Program for Youth, Erin Sperling and Larry Bencze -- Part III. COMMENTARIES -- 20 Actor Network Theory and STEPWISE: A Case Study on Learning About Food Justice with Plants, Clayton Pierce -- 21 Rebuilding Community Spaces: Integrating Resilience into STEPWISE, Cassie Quigley -- 22 Socio-scientific Issue-based Learning: Taking Off From STEPWISE, Ralph Levinson and The PARRISE Consortium -- 23 “Preach or teach?”: An Ongoing Journeyto Becoming STEPWISE, Mellita Jones -- 24 “I had to take action straight away.” Preservice Teachers’ Accounts of Pro-environmental Action, Lyn Carter and Jenny Martin -- 25 Science Education for a Better World? Reflections on Embodiment, Language and Sensitive Action, Laura Colucci-Gray -- 26 WISE Preservice Teachers Discussing Social and Economic Disparities During a Discussion Game Dealing with Nanotechnologies, Audrey Groleau and Chantal Pouliot -- 27 STEPWISE as a Vehicle for Scientific and Political Educ-action? Laurence Simonneaux and Jean Simonneaux -- 28 Understanding Opportunities and Contradictions in the Grammars of Activism and Schooling, Matthew Weinstein -- 29 In Which Ways Can (Science) Education Promote the Well-being of Individuals, Societies and Environments? Isabel Martins -- 30 ‘STEPPING’ Toward a Critical-activist Science Education: Dialoguing Subjectivity, Social Ontology and Multiplicities, Jessie Bazzul and Shakhnoza Kayumova -- 31 Countering the Neoliberal Ontology of Nature: The STEPWISE Option, Ajay Sharma -- 32 STEPWISE: A Societal-historical Activity (Activism) Theoretical Perspective, Wolff-Michael Roth -- Part IV. AFTERWORD -- 33 Critical and Activist Science Education: Envisaging an Ecojust Future, Larry Bencze -- AUTHOR BIOGRAPHIES -- INDEX. |
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Sommario/riassunto |
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This edited volume provides theoretical and practical resources relating to the ‘STEPWISE’ curricular and instructional framework. ‘STEPWISE’ is the acronym for Science & Technology Education Promoting Wellbeing for Individuals, Societies & Environments. It is a framework for organizing teaching and learning domains in ways that prioritize |
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personal and social actions to address ‘critical socioscientific issues’ — that is, controversial decisions by powerful individuals/groups about science and technology (and related fields) that may adversely affect individuals, societies and/or environments. The book contains chapters written by and/or with teachers who have used STEPWISE to guide their instructional practices, as well as chapters written by education scholars who have used a range of theoretical lenses to analyze and evaluate STEPWISE — and, in several cases, described ways in which it relates to (or could relate to) their practices and/or ways in which the framework might logically be amended. Overall, this book offers educators, policy makers and others with resources useful for arranging science and technology education in ways that may assist societies in addressing significant potential personal, social and/or environmental problems — such as dramatic climate change, preventable human diseases, species losses, and social injustices — associated with fields of science and technology. |
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