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Record Nr. |
UNINA9910452695403321 |
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Autore |
Kolb Bonita M. |
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Titolo |
Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb |
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Pubbl/distr/stampa |
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New York, N.Y. : , : Routledge, , 2013 |
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ISBN |
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0-415-62697-8 |
1-136-23952-9 |
0-203-10236-3 |
1-136-23953-7 |
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Edizione |
[Third edition.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Performing arts - Marketing |
Museums - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revision of the author's Marketing cultural organisations. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message. |
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