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Record Nr. |
UNINA9910452640303321 |
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Autore |
Lewis Justin <1958-, > |
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Titolo |
The ideological octopus : an exploration of television and its audience / / Justin Lewis |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2013 |
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ISBN |
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0-203-37989-6 |
1-138-98944-4 |
1-135-04281-0 |
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Descrizione fisica |
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1 online resource (230 pages) |
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Collana |
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Routledge library editions. Television ; ; v. 9 |
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Disciplina |
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Soggetti |
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Television viewers - Psychology |
Television - Psychological aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preface Part 1 1. An Introduction to the TV Audience 2. Rethinking Audience 3. The New Audience Research 4. Gathering Evidence Part 2 5. Two Empirical Studies 6. Behind the News 7. The Power of the Popular Television: The Case of Cosby 8. Conclusion |
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Sommario/riassunto |
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Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. |
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