The one-hour business plan : the simple and practical way to start anything new / / John McAdam

• Record Nr.: UNINA9910452531303321
• Autore: McAdam John <1962->
• Pubbl/distr/stampa: Hoboken : , : Wiley, , 2013
• ISBN: 1-118-74714-3
• Descrizione fisica: 1 online resource (194 p.)
• Disciplina: 658.1/1
• Soggetti: New business enterprises - Planning; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Includes index.
• Nota di contenuto: Introduction -- Module 1: create a value proposition that makes a stronger business model -- Module 2: who are you offering to? -- Module 3: viewing your offering through your customers' eyes -- Module 4: what milestones & actions plans do for your business -- Final thoughts -- Acknowledgements.
• Sommario/riassunto: A guide to writing a successful business plan-in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour. Offers step-by-step guidan