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Record Nr. |
UNINA9910452435903321 |
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Autore |
Herrick Dennis F |
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Titolo |
Media management in the age of giants [[electronic resource] ] : business dynamics of journalism / / Dennis F. Herrick |
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Pubbl/distr/stampa |
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Albuquerque, : University of New Mexico Press, 2012 |
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ISBN |
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1-280-79259-0 |
9786613702982 |
0-8263-5164-6 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (415 p.) |
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Disciplina |
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Soggetti |
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Journalism - Management |
Journalism - Economic aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Front Cover""; ""Title Page""; ""Copyright""; ""Contents""; ""Introduction""; ""An Opening Thought""; ""1: An Overview of Today�s Media Industry""; ""A historical perspective on the media""; ""Corporatization of the media""; ""Cross-ownership""; ""Media consolidation""; ""Public (stockholder) ownership of media""; ""Institutional investors and financial firms""; ""Reorganizing to build profits""; ""Conglomerates aren�t all bad. Are they?""; ""Yes, the mighty can fall�or at least stumble""; ""Fragmentation of media markets""; ""Preparing for a new media world"" |
""Definitions of common business terms""""Suggested websites""; ""2: Preparing Yourself for Management""; ""First, get the right job""; ""Or, create your own job""; ""Getting discovered and climbing to the top""; ""Your first management position""; ""Surviving in the cross fire""; ""Managing yourself�handling time""; ""Not just anyone can be a manager""; ""Journalists becoming managers""; ""The indispensable management resource""; ""The quick way to the top""; ""CASE STUDY: Learning to think like a manager""; ""CASE STUDY: Entrepreneurship or a management career?""; ""Suggested websites"" |
""3: Motivation and the Workforce""""Unionism in mainstream media |
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