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Record Nr. |
UNINA9910452359403321 |
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Titolo |
Assessing Media Education : A Resource Handbook for Educators and Administrators / / edited by William G. Christ |
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Pubbl/distr/stampa |
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Boca Raton, FL : , : Routledge, , [2013] |
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©2006 |
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ISBN |
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1-135-60635-8 |
0-203-93315-X |
1-4106-1442-5 |
1-281-07600-7 |
1-135-60636-6 |
9786611076009 |
1-4294-6283-3 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (601 p.) |
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Collana |
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LEA's communication series |
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Disciplina |
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Soggetti |
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Mass media - Study and teaching (Higher) - Evaluation |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Front cover; Contents; Preface; PART I: DEVELOPING THE ASSESSMENT PLAN; Chapter 1. Introduction: Why Assessment Matters; Chapter 2. Developing the Assessment Plan; Chapter 3. Mission Statements; PART II: DEVELOPING STUDENT LEARNING OUTCOMES; Chapter 4. Law and Policy; Chapter 5. History; Chapter 6. Diversity; Chapter 7. Production and Graphics; Chapter 8. Ethics; Chapter 9. Critical Thinking; Chapter 10. Research and Information Gathering; Chapter 11. Media Writing; Chapter 12. Reporting and Editing; Chapter 13. Math and Statistics; Chapter 14. Public Relations; Chapter 15. Advertising |
PART III: MEASURING STUDENT LEARNING OUTCOMESChapter 16. Indirect Measurements: Institutional Data, Surveys, Interviews, and Advisory Boards; Chapter 17. Indirect Measures: Internships, Careers, and Competitions; Chapter 18. Direct Measures: Examinations; Chapter 19. Direct Measures: Embedded ""Authentic"" Assessment; Chapter 20. Direct Measures: Portfolios; Chapter 21. The Capstone Course; PART IV: |
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