1.

Record Nr.

UNINA9910452289403321

Autore

Schudson Michael

Titolo

Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson

Pubbl/distr/stampa

Abingdon, Oxon : , : Routledge, , 2013

ISBN

0-203-58274-8

1-136-66818-7

Descrizione fisica

1 online resource (xxiv, 308 p.)

Collana

Routledge Library Editions: Advertising ; ; Volume 6

Disciplina

659.1/042/0973

Soggetti

Advertising - United States - History

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

First published in 1993 by Routledge.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising.