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Record Nr. |
UNINA9910452271803321 |
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Autore |
Molnar Alex |
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Titolo |
School commercialism : from democratic ideal to market commodity / / Alex Molnar |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2005 |
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ISBN |
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1-315-02443-8 |
0-415-95132-1 |
1-136-73009-5 |
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Descrizione fisica |
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1 online resource (ix, 177 p.) |
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Collana |
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Positions : education, politics, and culture |
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Disciplina |
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Soggetti |
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Commercialism in schools - United States |
Business and education - United States |
Education - United States - Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace. |
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