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Record Nr. |
UNINA9910452244203321 |
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Autore |
Dacko Scott |
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Titolo |
The Advanced Dictionary of Marketing [[electronic resource] ] : Putting Theory to Use |
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Pubbl/distr/stampa |
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Oxford, : Oxford University Press, UK, 2007 |
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ISBN |
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1-281-15421-0 |
0-19-153664-4 |
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Descrizione fisica |
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1 online resource (660 p.) |
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Disciplina |
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Soggetti |
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Marketing |
Commerce |
Business & Economics |
Marketing & Sales |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Thematic Index 1: Table of Applications; Thematic Index 2: Searching for Marketing Terms Using Key Words; Introduction; The Motivation for this Dictionary; Structure for Each Term; How to Use this Dictionary; What is a Law?; What is a Theory?; What is a Concept?; What is an Effect?; The Advanced Dictionary of Marketing Terms; SELECT BIBLIOGRAPHY; APPENDIX: Classification of Key Terms; 1. Laws (along with principles and rules); 2. Theories (along with hypotheses, models, paradigms, and paradoxes); 3. Concepts (along with marketing approaches and techniques) |
4. Effects (along with biases, fallacies and errors, phenomena, and syndromes) |
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Sommario/riassunto |
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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. - ;This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are |
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serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or |
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