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Record Nr. |
UNINA9910452036003321 |
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Autore |
Martin Dick <1946-> |
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Titolo |
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2007 |
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ISBN |
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1-281-12854-6 |
9786611128548 |
0-8144-2996-3 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Brand name products - United States |
Branding (Marketing) - United States |
International economic relations |
Anti-Americanism |
Anti-Americanism - Arab countries |
Electronic books. |
United States Relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. [263]-287) and index. |
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Nota di contenuto |
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Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
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