Introduction: The president and the public revisited / Doris A. Graber -- Celebrity-in-chief : the president as a pop culture icon / Michael A. Genovese -- Party labels in presidential acceptance addresses, 1948-2000 / Sharon E. Jarvis and Emily Balanoff Jones -- What gets covered? : how media coverage of elite debate drives the rally-'round-the-flag phenomenon, 1979-1998 / Matthew A. Baum and Tim Groeling -- The White House public opinion apparatus meets the anti-polling president / Diane J. Heith -- Presidential leverage and the presidential agenda, 1967-1996 / Daniel E. Ponder -- Second term presidents : free birds or lame ducks? / William Cunion -- Presidential ideology and the public mood, 1956-1994 / Jeffrey E. Cohen and John A. Hamman -- The Rose Garden strategy revisited : how presidents use public activities / Lori Cox Han -- Doing diversity across the partisan divide : George H.W. Bush, Bill Clinton, and the American national identity / Mary E. Stuckey -- A president transformed : Bush's pre and post-9/11 rhetoric and image / Jeremy D. Mayer and Mark J. Rozell -- Life after the White |