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Record Nr. |
UNINA9910451816603321 |
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Autore |
Rutherford David |
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Titolo |
Vulcans, earthlings and marketing ROI [[electronic resource] ] : getting finance, marketing and advertising onto the same planet / / David Rutherford and Jonathan Knowles |
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Pubbl/distr/stampa |
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Waterloo, Ont., : Wilfrid Laurier University Press, c2008 |
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ISBN |
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1-55458-125-7 |
1-4356-4448-4 |
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Descrizione fisica |
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1 online resource (172 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Advertising - Rate of return |
Brand name products - Valuation |
Marketing - Finance |
Rate of return |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Co-published by the Institute of Communication Agencies. |
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Nota di bibliografia |
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Includes bibliographical references (p. 135-137) and index. |
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