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Record Nr. |
UNINA9910451393303321 |
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Autore |
Pfeil Angela B |
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Titolo |
Going places with youth outreach [[electronic resource] ] : smart marketing strategies for your library / / Angela B. Pfeil |
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Pubbl/distr/stampa |
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Chicago, : American Library Association, 2005 |
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ISBN |
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0-8389-9352-4 |
0-8389-9825-9 |
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Descrizione fisica |
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1 online resource (129 p.) |
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Disciplina |
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Soggetti |
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Children's libraries - United States - Marketing |
Library outreach programs - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 111-114) and index. |
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Nota di contenuto |
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What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. |
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Sommario/riassunto |
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Corporations know that marketing to kids is big business—with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin |
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