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Record Nr. |
UNINA9910451314503321 |
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Autore |
Vinjamuri David <1964-> |
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Titolo |
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
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Pubbl/distr/stampa |
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Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
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ISBN |
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1-281-28513-7 |
9786611285135 |
0-470-28208-8 |
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Descrizione fisica |
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1 online resource (226 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) - United States |
Entrepreneurship - United States |
Serendipity - United States |
Businesspeople - United States |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR) |
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
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Sommario/riassunto |
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Every year, thousands of new business are started by people with no |
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