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1. |
Record Nr. |
UNINA9910451305103321 |
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Titolo |
Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2007 |
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ISBN |
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1-280-84741-7 |
9786610847419 |
1-84663-379-6 |
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Descrizione fisica |
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Collana |
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Journal of Business & Industrial Marketing ; ; 22, no. 2 |
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Altri autori (Persone) |
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Soggetti |
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Marketing - China |
Industrial marketing - China |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Sommario/riassunto |
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The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges.While some have succeeded,many have also failed.Why? This e-book seeks to answer this question. Written for academics,researchers and practitioners,we believe that the papers in this issue make valuable contributions toward,and provide substantive insights into successful business marketing practices in China.The articles that have contributed to this issue have covered topics like the role of morality in business,resourcing the Chinese telecommunication market,and using B2B marketing as away of increasing service revenue. |
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2. |
Record Nr. |
UNISANNIOCFI0464892 |
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Titolo |
La gestione patrimoniale dei comuni / a cura di Alessandro Lombrano, Francesco Longo |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Collana |
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Disciplina |
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Collocazione |
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POZZO LIB.ECON MON 507101POZZO LIB.ECON MON 5071 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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