1.

Record Nr.

UNINA9910451246703321

Titolo

Multimodal discourse analysis [[electronic resource] ] : systemic-functional perspectives / / edited by Kay L. O'Halloran

Pubbl/distr/stampa

London ; ; New York, : Continuum, c2004

ISBN

1-281-29433-0

9786611294335

1-84714-257-5

Descrizione fisica

1 online resource (261 p.)

Collana

Open Linguistics

Altri autori (Persone)

O'HalloranKay L

Disciplina

401/.41

Soggetti

Discourse analysis

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Introduction; Part I: Three-dimensional material objects in space; 1 Opera Ludentes: the Sydney Opera House at work and play; 2 Making history in From Colony to Nation: a multimodal analysis of a museum exhibition in Singapore; 3 A semiotic study of Singapore's Orchard Road and Marriott Hotel; Part II: Electronic media and film; 4 Phase and transition, type and instance: patterns in media text as seen through a multimodal concordancer; 5 Visual semiosis in film; 6 Multisemiotic mediation in hypertext; Part III: Print media

7 The construal of Ideational meaning in print advertisements8 Multimodality in a biology textbook; 9 Developing an integrative multi-semiotic model; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z

Sommario/riassunto

This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one



mode of communication. Multimodal Discourse Analysis will be useful to