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Record Nr. |
UNINA9910451231803321 |
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Autore |
Sheffield Tricia |
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Titolo |
The religious dimensions of advertising [[electronic resource] /] / Tricia Sheffield |
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Pubbl/distr/stampa |
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Basingstoke, : Palgrave Macmillan, 2006 |
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ISBN |
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1-281-36099-6 |
9786611360993 |
0-230-60140-5 |
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Edizione |
[1st ed. 2006.] |
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Descrizione fisica |
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1 online resource (207 p.) |
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Collana |
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Religion/culture/critique |
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Disciplina |
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Soggetti |
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Consumption (Economics) - Religious aspects |
Religion in advertising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; Index |
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Sommario/riassunto |
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. |
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