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1. |
Record Nr. |
UNINA9910451156903321 |
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Autore |
Hannington Terry |
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Titolo |
How to measure and manage your corporate reputation [[electronic resource] /] / Terry Hannington |
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Pubbl/distr/stampa |
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Aldershot, England ; ; Burlington, VT, : Gower, c2004 |
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ISBN |
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1-317-12067-1 |
1-317-12066-3 |
1-281-09817-5 |
9786611098179 |
0-7546-8297-8 |
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Descrizione fisica |
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1 online resource (110 p.) |
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Disciplina |
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Soggetti |
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Corporate image |
Brand name products - Management |
Corporations - Public relations |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
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Sommario/riassunto |
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The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all |
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2. |
Record Nr. |
UNINA9910793598003321 |
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Titolo |
Gender and contemporary horror in television / / edited by Steven Gerrard, Samantha Holland, and Robert Shail |
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Pubbl/distr/stampa |
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Bingley, United Kingdom : , : Emerald Publishing Limited, , [2019] |
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©2019 |
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ISBN |
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1-78769-105-5 |
1-78769-103-9 |
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Descrizione fisica |
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1 online resource (xv, 258 pages) |
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Collana |
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Emerald studies in popular culture and gender |
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Disciplina |
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Soggetti |
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Horror television programs - History and criticism |
Sex role on television |
Social Science - Gender Studies |
Media studies |
Criticism, interpretation, etc. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Prelims -- Introduction -- The monstrous feminine -- The monstrous masculine -- The monstrous other -- Conclusion -- Select bibliography -- Select filmography -- Index. |
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Sommario/riassunto |
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The successful return of horror to our television screens in the post-millennial years, and across a multi-media range of platforms, demonstrates that this previously moribund genre is once again vibrant, challenging and long-lasting. The traditional TV audience of the past would have watched very few horror TV shows, because not many were made. But that has changed. Programme makers have tapped into their public's insatiable need - in these days of terrorism, violence and mayhem - to provide programmes that have high production values, engaging storylines, and plenty of frights and gore. Horror TV offers a safety-valve for its audience, one that enables them to enter into it from the safety of their armchairs. The era of instant access, streaming, downloading and binge-watching whole seasons over a weekend, where fandom has blossomed into a cultural force, clearly shows horror as a vital part of today's TV scheduling. This |
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edited collection investigates the rising popularity of horror-television through deconstructing the gender roles within them via series of case studies including such programmes as Hannibal, American Horror Story, The Walking Dead, Penny Dreadful, Supernatural, The Exorcist and Bates Motel. By using a series of case studies and employing theoretical modes of close analysis, each chapter demonstrates how and why these TV shows are important in reflecting the changing gender roles within modern society. |
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3. |
Record Nr. |
UNIORUON00061723 |
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Autore |
ROGERS, Michael |
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Titolo |
The spread of Islam / Michael Rogers |
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Pubbl/distr/stampa |
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Edizione |
[Oxford : Elsevier-Phaidon] |
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Descrizione fisica |
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In testa al front.: The making of the past. |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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