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Record Nr. |
UNINA9910451127403321 |
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Titolo |
Corporate communications [[electronic resource] ] : an international journal . Volume 13, Number 1 Paopers from the CCI Conference on Corporate Communication / / Guest editor Michael B. Goodman |
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Pubbl/distr/stampa |
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[Bradford, England], : Emerald, 2008 |
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ISBN |
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1-281-38498-4 |
9786611384982 |
1-84663-773-2 |
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Descrizione fisica |
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1 online resource (126 p.) |
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Collana |
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Corporate communications ; ; v. 13, no .1 |
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Altri autori (Persone) |
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GoodmanMichael B. <1949-> |
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Disciplina |
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Soggetti |
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Communication in management |
Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers |
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Sommario/riassunto |
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This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings. |
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