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1. |
Record Nr. |
UNINA9910450893203321 |
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Titolo |
Core topics in perioperative medicine [[electronic resource] /] / [edited by] Jonathan Hudsmith, Dan Wheeler, Arun Gupta |
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Pubbl/distr/stampa |
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London ; ; San Francisco, : Greenwich Medical Media, 2004 |
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ISBN |
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1-107-15682-3 |
1-280-43773-1 |
9786610437733 |
0-511-16535-8 |
0-511-16584-6 |
0-511-16391-6 |
0-511-31278-4 |
0-511-16471-8 |
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Descrizione fisica |
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1 online resource (299 p.) |
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Altri autori (Persone) |
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HudsmithJonathan |
WheelerDan <1970-> |
GuptaArun K |
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Disciplina |
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Soggetti |
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Therapeutics, Surgical |
Surgery - Complications |
Surgical intensive care |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Half-title; Title; Copyright; Contents; Preface; Contributors; 1 Perioperative management of cardiovascular disease; 2 Perioperative management of respiratory disease; 3 Perioperative care of children; 4 Perioperative management of the obese patient; 5 Perioperative management of the elderly patient; 6 Perioperative management of emergency surgery; 7 Perioperative fluid management; 8 Perioperative management of coagulation; 9 Perioperative management of steroid therapy; 10 Perioperative management of endocrine disease; 11 Perioperative management of diabetes |
12 Causes and treatment of aspiration13 Transfusion and blood |
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products; 14 The critically ill patient; 15 Inotropes; 16 Arterial blood gases; 17 Drugs used in anaesthesia and sedation; 18 Local anaesthetics; 19 Monitoring used in the perioperative period; 20 Deep vein thrombosis and thrombo-embolic disease prophylaxis; 21 Postoperative nausea and vomiting; 22 The management of perioperative pain; 23 High dependency and recovery units; 24 Postoperative hypoxia; 25 Postoperative hypotension; 26 Postoperative complications; 27 Perioperative scenarios; 28 Multiple choice questions; Index |
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Sommario/riassunto |
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This book provides concise, informative chapters on many aspects of perioperative medicine. It aims to guide the reader through the perioperative period via short, up-to-date chapters, each giving a comprehensive account of the subject and its relevance to perioperative medicine. |
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2. |
Record Nr. |
UNINA9910458802903321 |
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Titolo |
Rock brands [[electronic resource] ] : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian |
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Pubbl/distr/stampa |
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Lanham, : Lexington Books, 2010 |
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ISBN |
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1-282-93662-X |
9786612936623 |
0-7391-4636-X |
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Descrizione fisica |
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1 online resource (600 p.) |
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Altri autori (Persone) |
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ChristianElizabeth Barfoot <1971-> |
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Disciplina |
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Soggetti |
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Rock music - Marketing |
Branding (Marketing) - Social aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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A Note on the Epigraphs; Introduction; I; Leaving a Lasting Impression- Why Branding Works; 1; KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; 2; Highway to Heavenly |
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Profits: The Marriage of AC/DC and Walmart; 3; The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; 4; "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; 5; Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews; 6; Fandom of the Internet: Musician Communication with Fans; II |
Image is Everything-How Religion and Politics Play in Pop Music Culture7; Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; 8; Leading People to Rock: Evangelism in the Music of Bon Jovi; 9; It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; 10; Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll; 11; Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity; 12; Country Crooners and FOX News: Country Music and the FOX Brand; III |
Outlasting Your 15 Minutes- Making the Medium Work for You in Life and Death13; "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; 14; Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture; 15; Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution; 16; How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley1; 17; When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero's Journey |
AcknowledgmentsAbout the Contributors; About the Editor |
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Sommario/riassunto |
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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresse |
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