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Record Nr. |
UNINA9910450739703321 |
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Titolo |
Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes [[electronic resource] /] / guest editors Arch G. Woodside and Wim Biemans |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50974-0 |
9786610509744 |
1-84544-842-1 |
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Descrizione fisica |
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1 online resource (69 p.) |
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Collana |
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Journal of business & industrial marketing ; ; v. 20, no. 7 |
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Altri autori (Persone) |
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BiemansWim |
WoodsideArch G |
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Disciplina |
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Soggetti |
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Industrial management |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher |
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Sommario/riassunto |
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While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs.However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these |
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