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Record Nr. |
UNINA9910450584803321 |
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Titolo |
Issues of representation and qualitative marketing research [[electronic resource] /] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2003 |
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ISBN |
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1-280-51189-3 |
9786610511891 |
1-84544-568-6 |
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Descrizione fisica |
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1 online resource (62 p.) |
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Collana |
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Qualitative Marketing Research. No.3 ; ; Vol. 6 |
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Altri autori (Persone) |
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MaclaranPauline |
CatterallMiriam |
StevensLorna |
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Soggetti |
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Marketing research - Methodology |
Consumers - Research - Methodology |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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