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1. |
Record Nr. |
UNINA9910450482103321 |
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Titolo |
International marketing review . Vol. 22, No. 6 International e-marketing [[electronic resource] /] / Guest editors Nitish Singh and Sandeep Krishnamurthy |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50976-7 |
9786610509768 |
1-84544-848-0 |
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Descrizione fisica |
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1 online resource (112 p.) |
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Altri autori (Persone) |
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KrishnamurthySandeep |
SinghNitish |
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Disciplina |
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Soggetti |
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Electronic commerce |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher |
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Sommario/riassunto |
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The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte |
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2. |
Record Nr. |
UNINA9910779009803321 |
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Autore |
Sherzer William M |
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Titolo |
The Spanish literary generation of 1968 [[electronic resource] ] : José María Guelbenzu, Lourdes Ortiz, and Ana María Moix / / William M. Sherzer |
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Pubbl/distr/stampa |
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Lanham, Md., : University Press of America, 2012 |
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ISBN |
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1-280-65757-X |
9786613634504 |
0-7618-5800-8 |
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Descrizione fisica |
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1 online resource (177 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Authors, Spanish - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Preface; Acknowledgments; Introduction; Chapter One. José María Guelbenzu; Chapter Two. Lourdes Ortiz; Chapter Three. Ana María Moix; Chapter Four. In Conclusion; Chapter Five. Critical Reception; Chapter Six. Appendix; Works Cited; Index |
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Sommario/riassunto |
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This book focuses on three authors coming of age at an important moment in Spanish literary history and in world history at large. These authors incorporated into their novels the new ideas that they found in the writing of many foreign authors that were essential to their development. |
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