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Record Nr. |
UNINA9910450478603321 |
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Titolo |
Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50957-0 |
9786610509577 |
1-84544-800-6 |
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Descrizione fisica |
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1 online resource (112 p.) |
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Collana |
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Journal of fashion marketing and management: an international journal ; ; v.9, no. 4 |
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Altri autori (Persone) |
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EstelamiHooman |
JonesRichard |
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Disciplina |
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Soggetti |
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Fashion merchandising |
Marketing research |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing |
Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence |
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Sommario/riassunto |
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This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. |
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