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Record Nr. |
UNINA9910450451203321 |
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Autore |
Lury Celia |
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Titolo |
Brands : the logos of the global economy / / elia Lury |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2004 |
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ISBN |
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9786610242344 |
1-134-52917-1 |
1-280-24234-5 |
0-203-49502-0 |
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Descrizione fisica |
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1 online resource (180 p.) |
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Collana |
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International library of sociology |
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Classificazione |
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Disciplina |
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Soggetti |
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Brand name products |
Business names |
Marketing |
Globalization - Economic aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [177]-190) and index. |
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Nota di contenuto |
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Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
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Sommario/riassunto |
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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. |
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