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Record Nr. |
UNINA9910450399403321 |
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Autore |
Cabañero-Verzosa Cecilia |
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Titolo |
Counting on communication [[electronic resource] ] : the Uganda nutrition and early childhood development project / / Cecilia Cabañero-Verzosa |
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Pubbl/distr/stampa |
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Washington, D.C., : World Bank, c2005 |
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ISBN |
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1-280-16888-9 |
9786610168880 |
0-8213-6269-0 |
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Descrizione fisica |
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1 online resource (56 p.) |
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Collana |
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World Bank working paper ; ; no. 59 |
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Disciplina |
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Soggetti |
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Health promotion - Uganda |
Malnutrition in children - Uganda - Prevention |
Economic assistance - Uganda |
Health, Nutrition, and Population |
Social and Cultural Issues |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Contents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; Bibliography |
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Sommario/riassunto |
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The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a |
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