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1. |
Record Nr. |
UNINA9910450179403321 |
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Titolo |
Diamonds are forever, computers are not [[electronic resource] ] : economic and strategic management in computing markets / / editor Shane Greenstein |
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Pubbl/distr/stampa |
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River Edge, NJ, : World Scientific Pub., 2004 |
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ISBN |
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1-281-34746-9 |
9786611347468 |
1-86094-600-3 |
1-86094-452-3 |
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Descrizione fisica |
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1 online resource (313 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Computer industry |
Internet industry |
Technological innovations - Economic aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Preface; Acknowledgments; Part I. Musings; Part II. Observations, Fleeting and Otherwise; Part III. Developing the Digital World; Part IV. Internet Boom and Bust; Part V. Prices, Productivity and Growth; Part VI. Enterprise Computing; Part VII. Microsoft, from the Sublime to the Serious; Part VIII. Platforms and Standards; Index |
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Sommario/riassunto |
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This is a collection of 43 essays about the economics and managementof information technology markets. The first part of the book focuseson events, notable birth dates and longstanding trends. The unifyingtheme revolves around the role of human economic behavior in the faceof uncertainty and confusion. The contributors' intent is to explain,educate and entertain to go beyond the obvious. |
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2. |
Record Nr. |
UNINA9910777984603321 |
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Autore |
White Michael <1951-> |
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Titolo |
A short course in international marketing blunders [[electronic resource] ] : mistakes made by companies that should have known better / / Michael White |
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Pubbl/distr/stampa |
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Petaluma, CA, : World Trade Press, c2009 |
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ISBN |
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1-282-18471-7 |
9786612184710 |
1-60780-080-2 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (187 p.) |
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Collana |
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The short course in international trade series |
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Disciplina |
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Soggetti |
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Business failures |
Export marketing |
International business enterprises - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 181-182). |
Includes web resources. |
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Nota di contenuto |
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International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
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Sommario/riassunto |
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A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the |
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