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Record Nr. |
UNINA9910450143403321 |
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Autore |
Ang Ien. |
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Titolo |
Desperately seeking the audience / / Ien Ang |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 1991 |
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ISBN |
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1-134-94042-4 |
1-280-47832-2 |
9786610478323 |
0-203-13334-X |
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Descrizione fisica |
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1 online resource (185 p.) |
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Disciplina |
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302.2345 |
384.55/1 |
384.551 |
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Soggetti |
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Europe |
Mass media |
Television viewers |
Television viewers - United States |
Television viewers - Europe |
Journalism & Communications |
Radio & TV Broadcasting |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages [186]-199) and index. |
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Nota di contenuto |
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Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience |
11 Normative knowledge: the breakdown of the public service ideal12 Britain: the BBC and the loss of the disciplined audience; 13 Netherlands: VARA and the loss of the natural audience; 14 Repairing |
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