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Record Nr. |
UNINA9910450064203321 |
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Autore |
Goulding Christina |
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Titolo |
Grounded theory [[electronic resource] ] : a practical guide for management, business and market researchers / / Christina Goulding |
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Pubbl/distr/stampa |
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ISBN |
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1-4462-2897-5 |
1-84920-923-5 |
1-280-37022-X |
9786610370221 |
1-4129-3222-X |
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Descrizione fisica |
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1 online resource (197 p.) |
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Disciplina |
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Soggetti |
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Grounded theory |
Social sciences - Methodology |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [171]-181) and index. |
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Nota di contenuto |
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Cover; Contents; Acknowledgement; Illustrations; Preface; Introduction; Chapter 1 - The Qualitative Turn in Management Research; Chapter 2 - Grounded Theory: Evolutionary Developments and Fundamental Processes; Chapter 3 - Getting Started: Data Collection and Sampling; Chapter 4 - Analysis, Interpretation and the Writing Process; Chapter 5 - Researching the Consumer Experience: An Illustration of the Grounded Theory Method; Chapter 6 - The Identification and Explanation of Concepts and Categories; Chapter 7 - A Critical Review of the Methodology; Glossary; Bibliography; Index |
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Sommario/riassunto |
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'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. |
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