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Record Nr. |
UNINA9910450056503321 |
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Titolo |
Merchandising cases from the 7th international European association for education and research in commercial distribution conference [[electronic resource] /] / guest editor, Adelina Broadbridge |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2002 |
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ISBN |
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1-280-51120-6 |
9786610511204 |
1-84544-497-3 |
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Descrizione fisica |
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1 online resource (44 p.) |
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Collana |
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International journal of retail & distribution management ; ; v.31, no. 3 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Physical distribution of goods - Management |
Retail trade - Management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Preliminaries; Contents; Editorial; 2D23D: Management and design perspectives on retail branding; Visual merchandising and the creation of discernible retail brands; Interviews of deshopping behaviour: an analysis of theory of planned behaviour; Books; Abstracts; Note from the publisher; |
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Sommario/riassunto |
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This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online. |
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